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“Sow Your Gratitude” During ľӰԺ’ Day of Giving on March 24


ľӰԺ invites you to “Sow Your Gratitude” by making a gift during its upcoming Day of Giving on Wednesday, March 24, 2021.

By Emily Glory Peters

ľӰԺ’ Day of Giving, the College’s one-day annual fundraiser, returns this year on Wednesday, March 24, 2021. With the theme of “Sow Your Gratitude,” the campaign will offer several opportunities for supporters to express their appreciation for the people and programs they love at ľӰԺ.

“Year after year, members of the ľӰԺ community show their gratitude for ľӰԺ’ impact on their lives in a multitude of ways, including making gifts to the College,” says Director of The ľӰԺ Fund Perry Radford. “Day of Giving creates an opportunity to plant seeds for current and future generations of ľӰԺ students so they can access and enjoy that same experience.”

The power of participation, from gifts to gratitude grams

Day of Giving this year will focus on support for two critical areas: The ľӰԺ Fund and scholarship aid.

“The ľӰԺ Fund is the College’s operational workhorse—it fills in budget gaps that tuition and fees don’t cover and gives us flexibility to help with unexpected expenses,” says Radford, noting that donations to The ľӰԺ Fund impact everything from academic programs to mental health services.

Gifts to scholarships are equally vital. In general, approximately one-third of ľӰԺ’ expenses go towards financial aid, providing much-needed grants to more than half of the College’s student body.

Given the severe economic impact COVID-19 has had on the College and many students and their families, gifts to either of these areas help ensure that students continue to receive the high-caliber educational experience they expect from ľӰԺ.

Ways to support Day of Giving beyond making a gift

Donations aren’t the only way to participate in Day of Giving. New to the campaign this year are “”—personalized videos that the community can record and have specially delivered to someone they’re grateful for at ľӰԺ. Gratitude grams can be sent to a professor, staff member, student, alumna, or a parent—anyone connected to ľӰԺ who has encouraged or inspired you.

Supporters can also help by becoming Day of Giving online ambassadors. Ambassadors have access to a digital toolkit complete with branded graphics and suggested language to help them spread the word on social media and among their circles. Even simply liking, sharing, or commenting on a Day of Giving post on ľӰԺ’ Instagram or Facebook are powerful ways to aid the campaign.

Regardless of how people opt to get involved, supporters can consider Day of Giving as a way to acknowledge everything that makes belonging to the ľӰԺ family so special—particularly in light of the past year’s hurdles.

“Day of Giving 2020 took place in the midst of a global emergency that literally shifted the foundation of how the ľӰԺ community stays connected. This year, we can see light ahead,” says Radford. “That’s something worth celebrating.”

Mark your calendars to “Sow Your Gratitude” for Day of Giving on Wednesday, March 24, 2021. To learn more about how you can participate, please visit our Day of Giving site here. To make an early gift, click .

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